Evaluation: Audience

"Who would the audience be for your media product?"

On the left is an image of our intended target audience. The 16-25 age group is the key demographic for the majority of theatrical releases, most notably the action packed blockbuster films that dominate the box office. While we do not want to simply cater for the widest audience possible, we have strong confidence that this demographic would enjoy our film and provide it with the recognition it deserves. The 16-25 male and female audiences would find much from our film opening that would interest and appeal to them, and we feel it works as a form of escapism, providing a major selling point for this age group, who are leaving education and entering the adult world.

We would capitalise on this demographic by employing a similar marketing campaign to "The Dark Knight Rises", which recognised social media trends by using sites such as Twitter and Facebook to release posters and trailers, while encourage users to share and generate their own content, which would help increase greater interest in the film in addition to traditional marketing schemes. Overall, I think we have, and could if we had to in the future, successfully appealed to our target audience by producing an opening sequence that features many of  the elements that this demographic would want in a film.