1 March 2013

Evaluation: Institutions

"What kind of media institution might distribute your media product and why?"


As was explained prior to the creation of our opening sequence, we decided it was essential we would use our production company Enigma Entertainment, established by myself and Nicholas Ashurst, to ensure the film was unique and personal. It was important for us as we had used Enigma Entertainment (and its predecessors) in the past, on projects such as Preliminary Task, meaning that fans of our older work would recognise the people behind the opening before our names had been shown.

The reasons behind the naming of our production company were instrumental. The actual word 'enigma' refers to a puzzling or inexplicable occurrence or situation, while in film terminology it is used when referencing to the unexplained themes and ideas that are introduced by a film, especially in its opening minutes. These enigmas were something that we wanted to create in our opening, and therefore it seems fitting that the name our production company reflects this.


In the case of the distributors of the film, we went with Universal Pictures and Studio Canal, as being responsible for films such as the "Bourne" series and "Tinker Tailor Soldier Spy", we felt they were an appropriate institution and would also jump at the possibility of marketing distributing our film. Our film is a rather safe investment  what with exciting set-pieces, meaning Universal would be suitable, while we still have the feel of a sophisticated, independent film project, therefore their sub-division, the French-based Studio Canal, would fit our film very nicely. Both of their logos are stylish and professional, and most importantly recognisable, meaning our film already has the audience interested before the film has started.